La‑Z‑Boy International
Our Team
Supporting La‑Z‑Boy around the world.
Professional. Driven. Motivated. Our team works together across continents to support our partners and customers worldwide.
Vice President, International
Vice president of our International division, Mark Draper leads the team in delivering our worldwide strategic vision, working closely with our sales subsidiaries, licensees and joint venture partners across all territories.
Mark joined La-Z-Boy in 2017, initially as account and marketing director.
In 2019, he was promoted to commercial director, assuming responsibility for the operational side of the business and all commercial functions. The following year he was promoted to managing director of the UK arm of the business, adding Australia and New Zealand to his responsibilities in 2021. He became Vice President of International in 2022.
Before joining La-Z-Boy UK, Mark had extensive experience in sales and marketing. He worked as sales director for QEP, an American business in the trade and home improvement market. He also worked as commercial director at TTi UK, a global manufacturer of power tools.
FP&A Business Partner, International
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She enjoys working closely with teams across the business, providing financial insight and support to help teams understand performance and make informed decisions.She is ACCA qualified and studied Economics with Accounting at City, University of London, Bayes Business School.Outside of work, Karissa enjoys running, travelling and exploring new places.
Merchandising Director, International
As merchandising director for La‑Z‑Boy International, Trevor Hailes is responsible for developing and executing the company’s international product strategy and plan across all markets and with all plants and external suppliers.
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Trevor has 18 years of experience within the furniture industry, working with one of the UK’s best-known furniture retailers, ScS Group Plc, most recently as Group Merchandise Manager. His time there saw him develop a flair and passion for desirable and commercial furniture and he was instrumental in the move to introduce La-Z-Boy to ScS back in 2009. The chain is now one of the leading retailers of La-Z-Boy furniture worldwide.
Trevor studied Sports Science at the University of Northumbria, and Football Management and Administration at Southampton Solent University.
Director of Accounting and Regional Controller, International
Based in our Michigan, USA, office, Chad Lechy is Director of Accounting and Regional Controller for La‑Z‑Boy International, leading the accounting of the International division, including controllership of our international manufacturing locations in the UK and Thailand.
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In his previous role within the organization, Chad led the accounting integration of Joybird post-acquisition, including establishing a financial reporting control framework and implementing accounting system functionality.
Chad has played a key role on the Joybird leadership team, supporting numerous initiatives and driving efficiencies in both the Joybird and International business processes.
Director EMEA, LATAM & China
Jeff Lillich is La-Z-Boy’s director of EMEA, LATAM and China. In this role, he is responsible for developing strategy and commercial relationships throughout Europe, the Middle East, Latin America and China.
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As a sales and business development leader, Jeff works with manufacturing, wholesale and retail partners in different continents to grow and improve the La-Z-Boy presence across markets.
Before joining La-Z-Boy in 2013, Jeff, who is a dual US and UK national, spent 22 years in international consumer durables working in financially focused roles.
He has a degree in accounting as well as an MBA and is a certified public accountant.
International Marketing Specialist
Heather Lockhart is an international marketing specialist who has worked at La‑Z‑Boy for 25 years. Her career began in the customer service department, working closely with dealers in the United States and she has held various positions within the company.
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In 2013, she moved across to La-Z-Boy International and she has taken on a number of different duties and responsibilities including merchandising and marketing support and acting as site admin and content manager for the international communications site.
Heather has also provided invoicing and order support for both the UK side of the business and La-Z-Boy’s partner in China, Kuka.
International Operations Manager
As international operations manager, Brian Winkelman plays a vital role in the day-to-day running of the business, working closely with dealers, distributors and manufacturers.
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Brian has a degree in marketing and logistics and has 23 years’ experience in business with a strong focus on managing people, business processes and global logistics and supply chains. He has been a part of the La-Z-Boy team since 2007.
He is highly effective at managing and developing teams and other relationships, ensuring customer satisfaction and making key improvements to the business.
Project Manager, International
Lloyd draws on his extensive experience as a multidisciplinary digital specialist to oversee a wide array of digital projects, having worked with La-Z-Boy since 2012, initially through a marketing agency before transitioning to a direct contracting role as a Project Manager
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Lloyd works across a broad spectrum of the digital space including e-commerce strategy, hosting infrastructure, DNS and email administration, social media governance, and detailed project auditing. Lloyd actively manages digital strategy and hands-on implementation across global La-Z-Boy territories.
After earning a degree in eBusiness from the University of Central Lancashire, Lloyd started his career at a major FTSE 100 telecoms company. He spent a significant year based in New Delhi, leading a broad team comprising a varied mix of nationalities and cultures, where he successfully implemented continuous improvement initiatives that enhanced performance across key technical KPIs.
Lloyd holds multiple certifications from Google and social media platforms. While a native speaker of English, he has been valiantly attempting to learn Romanian for the past five years with enthusiasm that far outweighs his progress.
General Manager - La-Z-Boy Asia
Ratharuj’s leadership has driven a reduction in operating expenses alongside growth in sales and profits. He has also provided clarity of vision to his team, helping them prioritize resources while keeping them committed.
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He successfully spearheaded La-Z-Boy’s ‘Beyond the Recliner’ campaign across Asia, followed by several innovative initiatives during the pandemic, including two rounds of Virtual Brand Representative Training and a Virtual Conference to keep teams and customers connected. He also led new product launches such as the Pedestal and Power Glider introductions, along with exclusive campaigns like the All Black Series. In addition, he highlighted La-Z-Boy’s strengths through purpose-driven campaigns such as Conserve and Specialty Cover. Most recently, he launched ‘The Different World of Well-Being’, a campaign that captured global lifestyle trends and brought a fresh perspective on comfort and wellness to the Asia market.
Before joining La-Z-Boy in 2019, Ratharuj built up 21 years of experience in multinational business, with expertise spanning business development, marketing, finance, and management.
He holds a PhD in Development Administration, a Master’s degree in General Business Administration, and a Bachelor’s degree in International Business Management, reinforcing his reputation as both a business leader and thought leader.
Nam Boonthee
International Dealer & Licensee Support Specialist
Nam is based in Chonburi, Thailand, close to the La‑Z‑Boy Thailand factory. She takes care of export order coordination with customers and manufacturing plants to ensure ETS are on track and addressing any queries around customer orders.
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Before joining La-Z-Boy, Nam worked for almost 12 years with international business regional customers, in customer service key account and new project/products introduction coordinator roles.
Undefined
Nesim Majzoub leads La-Z-Boy International’s business across the Middle East, Africa and Turkey, with responsibility for regional P&L performance, distribution strategy and gallery rollout.
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Since joining in 2017, Nesim has consistently delivered double-digit growth, helping position the region among the strongest performers in La-Z-Boy’s international portfolio through strengthened partner governance and commercial discipline. He has also played a key role in developing the company’s international operating model, including KPIs, reporting cadence and distributor accountability frameworks.
Nesim brings 25 years’ experience building and scaling premium consumer brands across distributor-led markets. Before joining La-Z-Boy, he was Regional Director at Tempur Sealy International, leading multi-market P&L performance across the Middle East, Africa, India and South East Asia.
He holds a BA from the American University of Beirut and holds Lebanese, Turkish and Portuguese citizenship. Nesim speaks English, Arabic and Turkish, all fluently.
Business Manager – Liaison Office LZB Türkiye
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LATAM Business Development Rep
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Since joining, Eugenio has replaced fragmented opportunities with a disciplined regional framework, defining where the brand should focus, on what commercial terms, and with which partners. He has also translated La-Z-Boy’s retail model for Latin American markets, working on gallery standards, assortment, pricing and operating guidelines, and led a structured assessment of potential manufacturing partners in Brazil.Before La-Z-Boy, Eugenio held regional expansion and global client management roles at South Shore Furniture and Steelcase, standardizing multi-country operations and managing strategic accounts with Fortune 500 organizations.He holds a Bachelor’s degree in Marketing from Tecnológico de Monterrey and is currently pursuing an MBA. Eugenio is fully bilingual in Spanish and English.
Regional Chief Marketing Officer
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